2016 Austin Addys Bronze Award Winner - Print Campaign

The Laffy Taffy candy is known for its stretch-ability and the amiable humor on its packaging. This campaign focuses on the good-natured stretches of truth that kids so often express.

Tagline: It's a Stretch.

AD/CW: me

AD/CW: Nathan Tamburello

Created for Creative Advertising Portfolio I, 2014. UT Austin.