Netflix is known for having a large variety of content available right at your fingertips. But sometimes after half an hour of flipping through the options, it can start to feel overwhelming to the point of indecisiveness.

As viewers are leaving traditional cable behind, we want to bring in a little of that nostalgic TV structure missing from your current Netflix experience. Introducing Channels, a new Netflix feature that gives you freedom from choice. Just open Netflix, select Channels, and you’ll be tuned into a random movie or TV show. Don’t like what’s playing? Surf through a variety of movie and TV genres to discover something new.

Sit back, relax, and let Netflix do the choosing for you.

Tagline: Freedom From Choice

Partner: Justin Perez

Created for Creative Advertising Portfolio III, 2015. UT Austin.